Belsize Park was an opportunity to create something more intimate and rooted in its immediate context—drawing from a different narrative to nearby sites despite their proximity. The intention is to respond not just to the architecture, but to the history of the area and the community that shaped it.

There is a strong influence from the émigré culture that once defined this part of North West London—a sense of café as living room, of places formed out of necessity but remembered for their warmth and ritual. That idea of Kaffee und Kuchen, of time spent rather than passed through, sits quietly at the centre of the design.













Spatially, the store is held together through a series of simple, connected moments. Joinery is integrated and architectural—shelving, basins and storage forming part of the structure rather than sitting against it. The layout allows for a gentle flow through the space, with areas for browsing and more considered interaction sitting alongside one another.






Photography by Darren Rowlands
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WATCHHOUSE BELSIZE PARK
London