The concept behind Marylebone draws from the architectural language of New Cavendish Street - Georgian proportion, neoclassical order, and a history of craftsmanship defined by materials such as terracotta, terrazzo and mosaic. There is also a quieter reference to the building’s past use of a medical equipment supplier, where aseptic materials and precise detailing informed a more functional, almost clinical clarity.











At the centre of the space sits a sculptural island—both a practical and spatial anchor. Referencing classical forms but reinterpreted through a more contemporary lens by being wrapped in a fibreglass case, combining this with softer composite elements to create a 180 degree service experience.

This central gesture allows the space to move away from the perimeter, encouraging a more fluid and communal layout. The perimeter is covered in a soft clay as a nod to the terracotta buildings of the area, the large scale retail area is a repetition of multiple curves, emulating the counter, with inserted fibreglass shelving.











Materially, the palette balances warmth and structure - yellow earthen tones with timber and fibreglass, bringing together geometric clarity with more organic forms. The result is a space that feels open and adaptable, while still grounded in the character and history of Marylebone.





Photography by James Retief
(06)
WATCHHOUSE MARYLEBONE
London